Marketing & Advertising

Ways to promote your photography business and attract new clients through various marketing channels. Articles explain advertising strategies, brand development, online visibility and measuring campaign effectiveness.

Commissioning an Advertising Agency

Weigh up the costs and benefits of hiring an advertising agency to boost your business's visibility and sales growth.

Developing a Corporate Identity

Corporate identity means far more than just a logo, here's what actually goes into building one for your business.

Developing an Effective Advertising Campaign

Set up your first advertising campaign by starting with clear goals and understanding who you're trying to reach.

Free Online Marketing

Build your online presence without spending money using free marketing tactics like social media and user-generated content.

Is Print Advertising Worthwhile?

Print advertising still makes sense for local businesses despite higher costs, especially when your customers are in your area.

Marketing During a Downturn

Marketing becomes more critical during downturns, not less—here's why cutting budgets backfires and how to do it right.

Monitoring the Success of Advertising Campaigns

Track your ad spending with concrete metrics to prove your campaigns are actually driving sales, not just burning money.

Naming Your New Business

Pick a business name that reflects your brand and appeals to your target customers, not just yourself.

Photography Marketing: What You Need to Know

How to build a photography business marketing plan that actually gets results.

What Is Marketing?

Marketing is about identifying customer demand and positioning your business to meet it, not just selling or advertising.

Why Is Search Engine Optimisation Important?

Most people won't scroll past the first page of search results, so ranking high in Google is crucial for getting customers to your business.