Marketing & Advertising

Advertising is vitally important for any business. Advertising places your organisation in the public eye and, on the most basic level, should...

The concept of the ‘corporate identity’ is a recent and frequently misunderstood one. To the casual observer, the identity of a business may...

Advertising is hugely important to any new business. As is explained in an article elsewhere on this site, advertising and marketing are two very...

Online marketing is of vital importance for any new business. The Internet is rapidly becoming consumers' main point of contact with businesses, and...

Print advertising has become less popular as online advertising and marketing solutions have become more effective and less costly. However, in some...

During a period of downturn, marketing budgets are frequently the first to be cut. Marketing is often thought of as a ‘discretionary expenditure’,...

Advertising is a hugely important marketing tool. It is vital, therefore, that you are aware of the effectiveness of your own advertising and able to...

The first aspect of any new business that your potential customers will identify with is its name. Naming your new business is amongst the most...

The majority of aspiring professional photographers want to set up businesses in order to take photographs. Indeed, this is perfectly...

It has become something of a joke for people to refer to themselves as “working in marketing”. Marketing is seen as one of the jobs in which...

Many businesses exist almost entirely in the digital realm. Some apparently large organisations actually consist only of a couple of laptops and an...