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Below are our articles on the subject of Marketing & Advertising. If you can't see what you are looking for our other categories are displayed on the left under 'Our Quick Links'...
Commissioning an Advertising Agency
Commissioning an Advertising Agency
Advertising should be a significant concern for any new business. Commissioning and advertising agency can help to ensure that the job is done properly....
Developing a Corporate Identity
Developing a Corporate Identity
Development of a comprehensive corporate identity can be a large task, but it will increase consumer recognition of your brand, and ultimately encourage sales....
Developing an Effective Advertising Campaign
Developing an Effective Advertising Campaign
Advertising is, perhaps, the most important form of marketing. It is vital that any advertising campaign is well planned and effectively executed....
Free Online Marketing
Free Online Marketing
Online marketing is an important plank of any business's advertising strategy. However, in order to minimise cost, it is important to understand the opportunities for…...
Is Print Advertising Worthwhile?
Is Print Advertising Worthwhile?
Print advertising has become less popular as online advertising and marketing solutions have become more effective and less costly. However, in some cases print…...
Marketing During a Downturn
Marketing During a Downturn
Marketing is frequently forgotten during periods of downturn, but a recession actually makes your marketing efforts all the more important....
Monitoring the Success of Advertising Campaigns
Monitoring the Success of Advertising Campaigns
Advertising is a hugely important marketing tool. It is vital, therefore, that you are aware of the effectiveness of your own advertising and able to act on this…...
Naming Your New Business
Naming Your New Business
A company name is the first thing that potential customers will identify with your new business. As such, it is important that you give due consideration to this at…...
Photography Marketing: What You Need to Know
Photography Marketing: What You Need to Know
Marketing is a vital but often neglected task for any small business owner. Planning and executing an efficient marketing campaign will increase sales and margins....
What is Marketing?
What is Marketing?
Marketing is a key component of any business strategy, but one which is frequently overlooked. A good understanding of the role of marketing should demonstrate its…...
Why is Search Engine Optimisation Important?
Why is Search Engine Optimisation Important?
Search Engine Optimisation (SEO) is an important element of any marketing strategy. Good SEO will drive traffic to your website and help you make more sales....
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