Marketing & Advertising...
Below are our articles on the subject of Marketing & Advertising. If you can't see what you are looking for our other categories are displayed on the left under 'Our Quick Links'...
Commissioning an Advertising Agency
Advertising is vitally important for any business. Advertising places your organisation in the public eye and, on the most basic level, should increase your sales....
Developing a Corporate Identity
The concept of the ‘corporate identity’ is a recent and frequently misunderstood one. To the casual observer, the identity of a business may constitute little more...
Developing an Effective Advertising Campaign
Advertising is hugely important to any new business. As is explained in an article elsewhere on this site, advertising and marketing are two very...
Free Online Marketing
Online marketing is of vital importance for any new business. The Internet is rapidly becoming consumers' main point of contact with businesses, and Internet marketing...
Is Print Advertising Worthwhile?
Advertising is a hugely important consideration, particularly for a new business. Developing awareness of the organisation and the services that it provides is of the...
Marketing During a Downturn
During a period of downturn, marketing budgets are frequently the first to be cut. Marketing is often thought of as a ‘discretionary expenditure’, and not absolutely...
Monitoring the Success of Advertising Campaigns
Advertising campaigns are potentially very costly. While it is vital for a new business to be visible to their potential clients, advertising is...
Naming Your New Business
The first aspect of any new business that your potential customers will identify with is its name. Naming your new business is amongst the most important decisions...
Photography Marketing: What You Need to Know
The majority of aspiring professional photographers want to set up businesses in order to take photographs.
Indeed, this is perfectly...
What is Marketing?
It has become something of a joke for people to refer to themselves as “working in marketing”. Marketing is seen as one of the jobs in which employees spend their time...
Why is Search Engine Optimisation Important?
Many businesses exist almost entirely in the digital realm. Some apparently large organisations actually consist only of a couple of laptops and...
